Building a Positive Online Reputation | Modern Dignity - The Social ...

• 

There is greater awareness today that it?s important for job-seekers to carefully control the information they share on the internet. As more potential employers use search engines or social media websites to pre-screen job applicants, it is essential for individuals to maintain a respectable positive image online. Presenting a stellar public image is even more important for businesses, since competition is tight for every consumer dollar in the current economy.

Businesses can benefit in numerous ways from reputation management online. By creating positive publicity, businesses can enhance their placement when potential customers use search engines. A 2010 Harris Poll found that 78 percent of adults in the United States consider it very important to research businesses online. Optimizing placement in online searches can help businesses gain customers and increase revenue.

What is said online about a business is also important. Negative reviews or news stories which appear at the top of search results can damage a company?s reputation and result in lost sales. Unless a story is defamatory or libelous, it is extremely difficult to remove damaging information. Even if information does meet legal definitions of libel or defamation, a costly legal battle may be necessary to remove the bad publicity. Unfortunately, even news about litigation can generate additional bad press.

An easier solution is to move negative links off the first page of searches. Most people rarely look beyond page one when conducting an online search. By generating favorable content regularly, it?s possible to move adverse information away from searchers. Active participation in social media is a good way to generate links quickly. Using websites like Facebook to post information has the added advantage of creating a network of interested consumers who will essentially advertise the business for free. Facebook and other social media links also tend to rise to the top of search lists.

Articles and press releases posted online can help maintain a positive image. These articles can announce new products or services, or update interested parties about personnel changes and company expansion plans. Press releases about sales specials or awards received will also contribute to a positive online impression. Articles can be posted on the company?s blog or news tab. They can also be submitted to third party aggregate news sites or online trade journals. Positive stories can be written by marketing staff, or a reputation management company can be hired to handle publicity.

Source: http://www.moderndignity.com/building-a-positive-online-reputation/

magic mike trailer Alan Turing brave Stephanie Rice Meet the Pyro Karen Klein Colorado fires