This entry is a guest post by Armon Gatus, SEO Specialist in the Philippines. You can follow him on Twitter: @gatusarmon.
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Partnering with various internet marketing companies will enable you to not only increase your online visibility, but boost your sales and customer base. Experienced and skilled online marketing experts will provide you with the much needed expertise in:
- Search engine optimization.
- Internet revenue optimization.
The services provided by top internet marketing companies will aid you in increasing your ranking in SERPs (Search Engine Result Pages) and eventually your bottom line. The blog or e-commerce site used by your company is the gateway to endless business prospects online. Optimized blogs and websites should not be hard to find by searching through Google, Yahoo, MSN or Bing. Internet marketing companies will generally aid you in designing and structuring your blog or e-commerce site in such a manner that it is search engine friendly.
What You Need to Know
Before looking at some of the top internet marketing companies of 2012, let?s first of all look at some of the things that you need familiarize yourself with when searching for the best online marketing company to work with.
The strategies used in SEO (Search Engine Optimization) keep changing by the day. The changes are usually occasioned by the alterations that are usually made to the algorithms used by search engines. Consequently, it is important to hire a top internet marketing company that is abreast with the current and previous changes in search engine algorithms. By doing so, you will be preventing your blog or e-commerce site from being penalized as a result of using black hat SEO strategies.
So what benchmark should you use when looking for experienced and skilled SEO expert? Listed below, are some of the factors that you ought to keep in mind when shopping for top internet marketing companies:
- Traffic Generation:? Generating targeted traffic is the key reason for searching for SEO experts.? Search engine optimization entails more than just keyword optimization. The task also entails keyword research, off-page optimization, link building as well as copyrighting. A reputable SEO expert should also be able to audit and assess a client?s site so as to discover ways of enhancing its visibility plus profitability.
- Revenue Optimization: The reason you are in the online business is to earn profits. Therefore, it is essential that SEO expert has the ability to boost your income streams. One of the essential services that you need to look for when searching for top internet marketing companies is revenue optimization. Examples of revenue optimization strategies that a good SEO expert should provide you with include PPC adverts through PPC Management, affiliate marketing, mobile marketing as well as contextual search ads. Do not forget to ask if the online marketing company has the capacity to build and strengthen your brand as this is also essential in boosting your revenue collection.
- Advertising and Performance: Online marketing companies use a lot of resources so as to ensure that you have met your goals and objectives. Examples of strategies that are usually employed by internet marketing companies while trying to build a strong and reputable brand include:
- Brand design.
- Brand management.
- Reputation management.
As such, it is important that you select an online marketing company that can provide your performance reporting. The only way through which you can know whether you are making positive steps is by determining if the current strategies being employed by an online marketing company are working.
- Customer Training: Given that SEO strategies are constantly changing, it is important that the internet marketing company that you have selected also train you on how to adapt to these changes. Consumer education entails being provided with materials and resources that can assist you in learning more about SEO such as educational blogs, tutorials, articles, newsletters and eBooks.
- Customer Support: Lastly, you need to look at the type of customer support services provided by the top internet marketing companies you are planning to hire. If your company is spending thousands of in generating targeted traffic to your site, it is important that the online marketing company that is responsive to your company?s requirements. For instance, the company should be able to offer you 24 hour customer support through email, phone and live chat. The online company should also try its level best to make available common support information on its official website.
Top Online Marketing Companies
Now that we have looked at the benefits of hiring top marketing companies and the criteria to use when searching for reputable online marketing companies, let?s now look at some of the top internet marketing companies 2012:
#1: SEOMOZ
The company provides a wide range of online marketing strategies at an affordable cost. If you are a small or startup business that is looking for a reputable online marketing company that can provide you with top SEO strategies, consider using SEOMOZ. Some of the SEO services offered by the company include, but not limited to:
Update: ?SEOmoz doesn?t provide consulting, but our friends at Distilled still do. Rock on!? -SEOMoz
Thanks Jayson Bagio for correction!
#2: Vertical Response
This award winning internet company has been known for offering small and medium sized businesses cutting-edge SEO strategies that enable them to compete at the highest level. The SEO solutions provided by the company are not one-size-fits-all but are custom-made to suit every company?s needs. Some of the services provided by the company include, but not limited to:
#3: Social Engine
The other internet marketing company if you own a small or startup online business is the Social Engine. The company offers its clients with wide varieties of social media application programs that function in enabling the businesses to develop their own customized online communities. As such, online businesses that have used the services of this company have been able to not only build customer loyalty, but develop socially engaging brands. The search engine optimization services provided by this internet marketing company include, but not limited to:
- Use of social engine tools to increase traffic to your website.
- Use of social media applications to build customized online communities.
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Joseph Enmanuel also known as Otep or Otepsphere. He's the blog owner of OtepSphere.Com.He's a freelance SEO Specialist/Link builder from Odesk.com, Elance.com and Freelancers.com. He's a OnePiece fan. You can follow his updates on Facebook, @otep_enmanuel and Google+Source: http://www.otepsphere.com/top-internet-marketing-companies-of-2012/
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